Polina Zaitseva
Brand & Motion Designer
Polina gives brands their look and their movement. She designs logos, identities and brand books, then brings them to life in motion graphics, social content and animated website details.
- Identity systemslogo, colour, type, pattern
- Motionanimation for web and social
- Brand booksrules the whole team can use
What Polina designs
Everything a customer sees before they read a word: the mark, the colours, the rhythm of a feed and the way a page comes alive.
Logo and identity
Marks and visual systems built on the brand's idea, tested at every size from a sign to a favicon.
Brand books
Clear guidelines for colours, typography, layouts and usage, so every future piece stays on brand.
Motion design
Logo animations, reels, explainers and subtle website motion that make a brand feel alive.
Social visuals
Feed systems, story templates and ad creatives that are recognizable at a glance.
A strong identity works at every size - on a sign across the street, in a fifteen-second story and in a tiny browser tab.
How Polina designs a brand
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Idea first
Every identity starts with a story the brand can own; shapes and colours follow that idea.
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A system, not a logo
Logo, colours, type, patterns and templates are designed together, so the brand scales easily.
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Motion with purpose
Animation guides attention and explains, never just decorates - and it stays light and fast.
The visual side of the brand, still and moving
From the first sketch to the final animation, Polina keeps every visual consistent with the brand's strategy.
Identities and visuals in Polina's field
Identities, brand books and motion work from Polina’s desk. Open a project to see how the visual system was built and applied.
Packaging manufacturer brand book · Brand bookHTI Group brand bookA complete visual language for a polymer packaging leader: logo, colours, typography, pattern and clear usage guidelines.
Packaging distributor brand book · Brand bookKazakhUpack brand bookResearch-led branding for a packaging supplier, from market analysis to letterheads, containers and building signage.
Premium doors Instagram · InstagramEla Porte InstagramA luxury feed, stories and profile setup that feel as premium as the aluminium and glass doors themselves. Creates brands together with
Every identity Polina creates is shaped with the strategist and built by the developer on the same small team.
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