Website design, UX & SEO articles
What makes a business website bring in calls and orders instead of just looking nice: structure, UX, conversion elements, speed, accessibility and SEO for Canadian search.
Make your website your best salesperson
These articles go from diagnosing an underperforming site to planning, structuring and optimising one that converts.
Website not generating leads
A five-step check that shows why a website is quiet, before you spend money on a redesign.
Business website checklist 2026
A practical checklist for Canadian business websites, from speed and accessibility to privacy and lead capture.
Landing page vs website
What a landing page is good at, where a full website wins and when you need both.
How website structure affects sales
Why the way your pages are organized decides how many visitors call, and how to plan it.
UX design and conversion
The small design decisions that decide whether a visitor calls you or goes back to Google.
Website elements that convert
The twelve elements we add first when a website needs more leads, and why each one works.
How to build a website that sells
The order that turns a website project into a sales tool: research, structure, words, design, launch.
SEO for small business in Canada
What moves rankings for a Canadian service business, in the order we would tackle it.
Your website as a sales system
How to connect your website to qualification, CRM, booking and follow-up so it takes part in every sale.
A website that works like a salesperson
What your best salesperson does on a call, and how your website can do it at 2 am.
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Other topics
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