HTI GROUP

Realizing the importance of creating a sustainable image, we undertook the development of a brandbook for HTI GROUP. This document became the basis for the formation of a common visual language and clear communication standards, allowing the company to stand out from its competitors and strengthen the trust of its clients.

The brandbook not only establishes the rules of visual presentation, but also sets the tone for all further communications, ensuring harmonious perception at every stage of interaction with clients.

Needs analysis

To successfully develop a brandbook for HTI GROUP, we started with an in-depth analysis of the market and customer needs. It was important to understand what factors influence the choice of packaging, as well as how HTI GROUP can stand out from its competitors.

HTI GROUP's customers are both large industrial enterprises and start-ups looking for reliable and high-quality packaging solutions. Key market segments include manufacturing companies, restaurants, medical facilities and distributors requiring packaging for the safe transportation and storage of products.

The needs of the market are diverse, but a few key aspects can be highlighted:

HTI GROUP's advantage over their competitors lies in their ability to offer high quality polymer containers manufactured using state-of-the-art technology. This ensures the reliability and durability of the packaging, as well as the possibility of customized design that makes their products stand out on the shelves.

Key messages we have identified for the brand include:

Offering customized packaging solutions with a focus on high production standards maintained at every stage

Attractive and stylish design that not only grabs attention, but also effectively addresses specific customer packaging needs

Offering customized packaging solutions that fully meet each customer's unique requirements and expectations

Step 1

Quality and safety

All customers want to be sure that packaging meets the highest standards of safety and reliability

Aesthetics and functionality

The visual appeal of the packaging combined with its practical characteristics is an important factor influencing the choice

Advantages over competitors

Customized solutions

You need packaging solutions that can be tailored to meet specific business needs

Quality you can trust

1

Customized solutions for your business

2

Aesthetics and Functionality

3

Step 2

Concept and ideas

The creation of a brandbook for HTI GROUP began with the development of a conceptual vision reflecting the essence of the company - reliability, innovation and high standards of production. Our goal was not just to create a visual style, but to translate it into a unified concept that would emphasize HTI GROUP's leading position in the polymer container market.

The main ideas that formed the basis of the visual style include a laconic and modern logo, corporate colors that symbolize the purity and environmental friendliness of products, as well as stylish patterns that reflect the company's technology. We selected fonts that perfectly convey the seriousness and professionalism of the brand, and developed all necessary business documentation - business cards, letterheads, letters, envelopes and price lists. All this was carefully visualized so that each element complemented each other and created a coherent image.

Step 3

Design elements

The visual identity of HTI GROUP is based on the development of the logo, a symbol that unites all the key values of the company. The logo was created as a reflection of the stability and high quality of the products, which is especially important for a brand operating in the production of polymer containers. Simple but confident lines emphasize reliability and robustness, while the clean, minimalist style conveys technology and innovation.

The brand's color palette has been chosen with care. The primary colors symbolize sustainability, responsibility to nature and high production standards. The clean, bright colors not only emphasize modernity, but also inspire confidence in customers, which is especially important in the field of packaging and storage.

Fonts also play a key role in the overall identity of the HTI GROUP. We chose typography that reflects the professionalism and seriousness of the brand, striking the perfect balance between ease of perception and corporate identity. Typography used in all materials - from business cards to price lists - creates a unified visual code and adds harmony to the overall brand design.

Graphic elements

The pattern for HTI GROUP was created based on a minimalistic version of the logo, which helped to emphasize the company's corporate identity and make it easily recognizable. This pattern symbolizes the understated elegance and high standards that HTI GROUP brings to every solution. The repetition of logo elements creates harmony and visual integrity on any media - from business cards to letterheads and packaging, reinforcing the association with professionalism and product quality.

Step 4

Applying a brand book is the key to creating a unified and memorable company image. Each element, whether it is advertising, packaging or social media, should not only be consistent with the style, but also reinforce the positioning of HTI GROUP as a leader in the production of polymer containers.

Applying a brand book is the key to creating a unified and memorable company image. Each element, whether it is advertising, packaging or social media, should not only be consistent with the style, but also reinforce the positioning of HTI GROUP as a leader in the production of polymer containers.

We recommend periodic internal workshops for employees so that everyone is aware of the standards and can apply them in their work. In this way, each material will not only be beautiful, but also reinforce HTI GROUP's recognizability.

Finally, we are pleased to announce that for HTI GROUP we have also developed social media and a website that harmoniously complement the new brandbook. These resources provide a unified and professional image of the company, allowing us to communicate effectively with our customers. You can read these materials to see how we brought to life ideas that reflect the uniqueness and high standards of HTI GROUP.

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