HTI Group: a brand book for a polymer packaging leader
HTI Group manufactures high-quality polymer containers for industry, food service, healthcare and distribution. We created a brand book that gives the company one clear visual language and consistent standards for every customer touchpoint.
- Client
- HTI Group
- Industry
- Polymer packaging
- Deliverable
- Brand book & guidelines
- Scope
- Logo, colour, type, pattern, stationery
A consistent image that builds trust
HTI Group needed an identity that stands out from competitors and makes its reliability visible at every point of contact.
We started with an analysis of the market and customer needs: what drives the choice of packaging and where HTI Group can stand out.
Its customers range from large industrial enterprises to start-ups, including manufacturers, restaurants, medical facilities and distributors who need safe, reliable packaging for transport and storage.
- Stand out from competitors
- Communicate reliability
- One visual language
- Clear usage standards
How the brand book came together
From market research to guidelines the team can apply every day.
- 01
Needs analysis
Research into the market and customers showed which factors matter most when businesses choose packaging.
- 02
Concept
A visual idea built on reliability, innovation and high production standards, reflecting leadership in polymer containers.
- 03
Logo
Simple, confident lines express stability and quality, while a clean style signals technology and innovation.
- 04
Colour palette
Clean, bright colours speak to sustainability, responsibility and modern production.
- 05
Typography
Typefaces balance professionalism with easy reading across business cards, letterheads and price lists.
- 06
Pattern and guidelines
A pattern derived from the logo, plus clear rules for advertising, packaging and social media.
Every element with a purpose
Logo, colour, type and pattern work together to make HTI Group instantly recognizable.
Guidelines the whole team can follow
Clear pages explain how to use every element correctly, so each new material reinforces the brand.
One style across every touchpoint
Mockups show how the identity works across business documents and brand communications.
A foundation for every future communication
The brand book sets the visual rules and the tone of voice for all communication, so HTI Group looks consistent and trustworthy at every stage of the customer relationship.
A recognizable, professional image that supports its position as a leading polymer container manufacturer.
Clear standards and recommended internal workshops make it easy to create on-brand materials.
More work for HTI Group and packaging brands
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