HTI Group: premium social media for a packaging manufacturer
For HTI Group we did more than open Meta Business accounts. We built Instagram and Facebook pages that extend the brand: a clear content strategy, a refined visual style and useful posts for B2B buyers.
- Client
- HTI Group
- Channels
- Instagram & Facebook
- Audience
- Start-ups to large corporations
- Scope
- Strategy, design, copy
Social media as an extension of the brand
The profile had to feel as premium and professional as the products, and speak to both start-ups and large companies.
We began with analytics: who the audience is, what they need from a packaging supplier and which content helps them make a decision.
That research shaped a content concept that combines strong visuals with genuinely useful information.
- Premium visual style
- Useful B2B content
- Consistency with the website
- Trust and recognition
Three steps to a working profile
Strategy, design and copy were developed together, so every post has a purpose.
- 01
Audience analysis
We studied clients from start-ups to large corporations to understand which packaging questions matter most.
- 02
Content plan
Each publication is planned around a key message and a business goal, not just a nice picture.
- 03
Visual concept
Posts and stories echo the website design and corporate colours, with no distracting details.
- 04
Typography and layout
Fonts in posts and stories match the overall identity for instant recognition in the feed.
- 05
Useful content
Packaging tips for start-ups, guidance on choosing polymer products and practical ideas for logistics.
- 06
Copy that engages
Clear, simple texts carry the brand message, spark interest and help customers solve their problems.
A feed that looks and feels premium
Clean layouts in corporate colours put the products and the key message first.
Built for the way people scroll
The profile, highlights and stories work together, so new visitors quickly understand what HTI Group offers.
A channel that builds trust
HTI Group now has social media that matches its website and brand, highlights its products, shares useful advice and keeps customers up to date on new products and promotions.
A professional online presence that strengthens trust and supports sales conversations.
Useful tips, product news and a consistent, recognizable brand in the feed.
More work for HTI Group and B2B brands
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