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HTI GROUP
When it comes to creating an impressive online presence, social media plays a key role in shaping a company's image. For HTI GROUP, we didn't just create Meta Business accounts - Instagram and Facebook - we developed stylish, aesthetic and truly premium platforms that became an extension of their brand. These pages are not just a showcase, but a powerful tool for communicating with their audience, in a unified visual style that evokes high quality and professionalism.
We immersed ourselves in every detail to make HTI GROUP's Instagram and Facebook look expensive, reflect the status of the company and are ideal for both international clients and local partners.
We immersed ourselves in every detail to make HTI GROUP's Instagram and Facebook look expensive, reflect the status of the company and are ideal for both international clients and local partners.
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The basic steps of creating an Instagram
The process of creating an Instagram account began with in-depth analytics. We studied the target audience, identified their needs and preferences. Then we developed a content concept that simultaneously combines visual appeal and informative content.
The process of creating an Instagram account began with in-depth analytics. We studied the target audience, identified their needs and preferences. Then we developed a content concept that simultaneously combines visual appeal and informative content.
Content strategy development
Design of visual elements
Text development
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Step 1
Development of content strategy
Before starting to create publications for HTI GROUP, we developed a detailed and elaborate content plan that takes into account not only visual materials, but also a deep understanding of the audience's needs. Each publication is planned with a focus on key messages and goals that reflect the objectives and expectations of HTI GROUP's clients.
We started by analyzing our target audience, from startups to large corporations, to understand exactly what solutions they need. This allowed us to create content that truly responds to their needs. Our posts not only inform, but also bring real value by offering practical advice on logistics, optimal choice of packaging, and recommendations on product storage and transportation.
Before starting to create publications for HTI GROUP, we developed a detailed and elaborate content plan that takes into account not only visual materials, but also a deep understanding of the audience's needs. Each publication is planned with a focus on key messages and goals that reflect the objectives and expectations of HTI GROUP's clients.
We started by analyzing our target audience, from startups to large corporations, to understand exactly what solutions they need. This allowed us to create content that truly responds to their needs. Our posts not only inform, but also bring real value by offering practical advice on logistics, optimal choice of packaging, and recommendations on product storage and transportation.
Triggers we use in posts
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Practical use
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Trust through expertise
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Availability of assortment
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Environmental responsibility
The main trigger is information that really helps customers. We give not just advice, but specific recommendations on packaging selection, logistics, and process optimization.
Startups and large companies get clear answers to the question: “What kind of packaging will solve my problems?”
Startups and large companies get clear answers to the question: “What kind of packaging will solve my problems?”
We strengthen trust by showing the expertise of HTI GROUP. Publications tell about real cases, customer testimonials, successful implementations, which inspires confidence in the reliability and professionalism of the company.
Products are always in focus. In every post, we showcase HTI GROUP packaging solutions - from plastic canisters to medical waste containers.
This helps customers to quickly navigate through the range and find the right solutions.
This helps customers to quickly navigate through the range and find the right solutions.
Environmental and recycling issues are becoming increasingly important, so we emphasize the environmental aspects of HTI GROUP's work to help customers make informed choices.
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Solution for different audiences
The publications are addressed to both startups and large corporations. We show that HTI GROUP offers packaging for any task, emphasizing the needs of each audience.
We focus on the pain points of the business - from choosing the right packaging to managing logistics. By showing how HTI GROUP solves these problems, we push customers to take action.
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Challenges faced by companies
Step 2
Design of visual elements
Our team began by developing an overall visual concept that seamlessly echoed the website design. The color palette was chosen taking into account the company's corporate colors to ensure visual harmony and recognizability. No bright or superfluous details distract attention - all elements are designed to emphasize the key points of the brand.
We paid special attention to details: fonts in posts and stories were chosen in such a way that they blend in with the overall style and are easy to read.
Our team began by developing an overall visual concept that seamlessly echoed the website design. The color palette was chosen taking into account the company's corporate colors to ensure visual harmony and recognizability. No bright or superfluous details distract attention - all elements are designed to emphasize the key points of the brand.
We paid special attention to details: fonts in posts and stories were chosen in such a way that they blend in with the overall style and are easy to read.
In addition, we have introduced topical stories, where all useful information for customers is collected. In topical stories you can find a product catalog, information about distributors and tips for companies - everything that helps users to easily navigate and interact with the brand.
This turns HTI GROUP's Instagram into a convenient tool not only for promotion, but also for interaction with customers.
This turns HTI GROUP's Instagram into a convenient tool not only for promotion, but also for interaction with customers.
The content was created with a focus on usefulness: tips for startups on packaging, recommendations on choosing polymer products for different types of business, and useful ideas on logistics. All this is complemented by stylish visuals that harmonize and make the profile not just informative, but inspiring.
Step 3
Text development
Developing texts for Instagram by HTI GROUP is not just about choosing words, but creating blocks of meaning that work to attract and retain an audience. We strive to ensure that each text not only conveys the key messages of the brand, but also arouses interest, engages subscribers, and helps solve their problems.
Each text was created with the HTI GROUP audience in mind, from large companies to startups, and aims to convey important information in simple but effective language. In the posts we focus on practical advice: what packaging to choose for certain purposes, how it can help optimize business processes, what advantages HTI GROUP products have over competitors. The texts are built on triggers that build trust and interest.
When creating texts, we make sure that they remain stylish, concise and easy to read. It is important that each post is not overloaded, but provides exactly as much information as is needed to make a decision. We think carefully about the headlines and summaries of posts so that they catch the eye and make you want to read on.
Developing texts for Instagram by HTI GROUP is not just about choosing words, but creating blocks of meaning that work to attract and retain an audience. We strive to ensure that each text not only conveys the key messages of the brand, but also arouses interest, engages subscribers, and helps solve their problems.
Each text was created with the HTI GROUP audience in mind, from large companies to startups, and aims to convey important information in simple but effective language. In the posts we focus on practical advice: what packaging to choose for certain purposes, how it can help optimize business processes, what advantages HTI GROUP products have over competitors. The texts are built on triggers that build trust and interest.
When creating texts, we make sure that they remain stylish, concise and easy to read. It is important that each post is not overloaded, but provides exactly as much information as is needed to make a decision. We think carefully about the headlines and summaries of posts so that they catch the eye and make you want to read on.
The text is easy to read due to its clear structure and division into stages. The use of emoji helps to emphasize key points. Short and clear wording makes the information accessible, and clear subheadings allow for quick reference. The text demonstrates the professionalism of the company and emphasizes the importance of quality control at all stages.
Each paragraph emphasizes the importance of packaging by pointing out specific mistakes, which may cause the reader to want to improve their approaches. The concluding phrase creates intrigue by emphasizing that these are not all aspects that will be covered. Overall, the text is effective in attracting attention and stimulating reflection on the quality of packaging.
The text effectively emphasizes the role of packaging in creating artificial scarcity and hype around a product. It clearly explains how design elements and limited editions can increase exclusivity and encourage purchase. The structure is logical, with smooth transitions between ideas. Examples of temporary promotions and unique designs make the material practical and applicable for readers.
Creating social media for HTI GROUP was an important step in shaping their online presence and interaction with clients. We developed stylish and aesthetically pleasing content that harmonizes with the website design, emphasizing the professionalism and uniqueness of the company.
Each publication is thought out to the last detail: we emphasize products, share useful tips and build trust in the brand. Up-to-date stories allow you to quickly get information about new products and promotions, as well as to get acquainted with distributors.
Each publication is thought out to the last detail: we emphasize products, share useful tips and build trust in the brand. Up-to-date stories allow you to quickly get information about new products and promotions, as well as to get acquainted with distributors.
For HTI GROUP, we also developed a website and updated the brandbook, which became the basis of their corporate identity. The brandbook includes visual style elements, color palette and logo guidelines to keep the brand unified in all communications.
You can check out these materials to see how we brought HTI GROUP's vision to life and created a powerful tool for their business.
You can check out these materials to see how we brought HTI GROUP's vision to life and created a powerful tool for their business.
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