Case study · Manufacturing · B2B platform

HTI Group: a B2B platform with a 3D packaging configurator

HTI Group has made plastic packaging for more than 20 years. We built a trilingual B2B platform: a structured product catalogue, a 3D configurator with custom colours and IML labels, and an interactive catalogue for wholesale partners.

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Client: HTI Group
Market: Central Asia & export
Industry: Plastic packaging manufacturing
Scope: UX/UI design, B2B platform, 3D configurator, interactive PDF

hti-group.kg first screen - B2B packaging platform designed by Thrive Solutions

Product page with specifications on the HTI Group platform

HTI Group product catalogue by series and volume

HTI Group product page and quote request

01

A working tool for choosing and ordering packaging

HTI Group's buyers are businesses: food producers, paint makers, distributors. They need the right container, in the right volume, with their brand on it - fast.

We structured a large catalogue, launched three language versions and shortened the path to a quote. The platform shows the scale of production from the first screen, lets buyers customize packaging in 3D and gives wholesale partners an interactive catalogue.

A catalogue that's easy to navigate
3D customization online
Russian, English and Chinese
A short path to a quote

02

We started with the product matrix

We analyzed HTI Group's product range and how B2B buyers purchase packaging, then built the structure so visitors reach the right category fast and request a price in a few steps.

HTI Group catalogue page on a laptop in a production setting

Product system

Container types, volumes and model differences for different industries.

B2B structure

Catalogue and product card logic designed for quick selection and requests.

Wholesale scenarios

A route to choose, compare and pass parameters to a manager.

Export-ready

The platform works in Russian, English and Chinese for international sales.

03 · User journey

From the home page to a quote request

The platform is a working tool for business buyers: a clear structure from first visit to request, without extra navigation.

Step 1

Start on the home page

Clear from the first lookKey product lines and production capabilities are shown straight away.
Starts from the taskBrowsing begins with the buyer's need: volume, container type, industry.
Choices are keptFilters work in sequence without resetting parameters.

Step 2

Work with the range

Organized catalogueProducts are grouped by category and series to find the right model faster.
Precise parametersVolume, lid type, material and options can be refined quickly.
Informative cardsKey specs, photos and variations shown compactly.

Animated quote request on the HTI Group platform

Step 3

Request a quote

No repeated stepsFrom catalogue to product card to request in one flow.
The card as the hubTechnical specs, versions and delivery terms in one block.
A simple request formA logically structured form sends a quote request quickly.

04 · 3D configurator

Build your packaging in 3D, then export it

The configurator is a real working tool: buyers assemble the exact configuration in real time and prepare it for approval without leaving the site.

HTI Group 3D packaging configurator interface

Custom colours and IML label in the HTI 3D configurator

Animated model selection in the 3D configurator — **Series and volume**Switch models instantly without losing chosen parameters.

Animated colour change in the 3D configurator — **Colour in real time**Body and lid colours change instantly to match a brand.

Animated IML label placement — **IML labels**Place labels on the container and lid, adjusting size and position.

Animated PDF export of a configuration — **PDF export**The finished design exports to a PDF with model, volume and specs.

05 · Visual system

Industrial clarity, product first

A light, technical aesthetic and a cool neutral palette keep the focus on products, configurations and the B2B selection process.

01
Structured range

Series, categories and volumes make finding the right container fast.
02
Industrial colour system

Cool production tones create a feeling of precision and technology.
03
Product in focus

Large cards and 3D models show shape and details without noise.
04
Clean interface

Minimal decoration keeps attention on parameters, colours and versions.
05
Logic of selection

Clear specs and options make preparing a request easy.
06
Stable on any device

Catalogue and 3D configurator work consistently on desktop, tablet and phone.

06

An interface for real B2B work

Clear product structure, flexible configuration and a quick path to approval - without an overloaded interface.

Technical clarity

Volume, lid type and key parameters are easy to match with the buyer's task.

From simple to custom

From basic selection to deep customization with colours and IML.

Ready to hand over

Configurations are saved for approval or production with no extra steps.

HTI Group platform on a vertical display

HTI Group catalogue on a laptop in a warehouse

HTI Group product configuration on screen

07 · Interaction

Catalogue, languages and devices

Every choice is reflected instantly, helping buyers build the correct configuration and send it for approval.

Animated interactive PDF catalogue of HTI Group — **Interactive catalogue**A magazine-style PDF catalogue with easy navigation between models.

Animated language switch on the HTI platform — **Three languages**Russian, English and Chinese versions with full adaptation.

Animated responsive views of the HTI Group platform — **On every device**The same logic on desktop, tablet and phone.

08 · Result

A B2B platform that speeds up every order

HTI Group now has a digital platform combining catalogue, 3D configurator, interactive PDF and multilingual content. It strengthens the brand, simplifies choosing packaging and speeds up approvals with clients worldwide.

For the brand

More trust, stronger expert status and modern digital positioning.

For buyers

A structured catalogue, clear parameters and a fast path to approval.