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HTI GROUP
Every project is a step into the unknown, where the possibilities are endless. For HTI GROUP, we created not just a website, but a powerful tool that became a link between the company and its international audience. From the very beginning we knew that it had to be special: beautiful, functional and able to convey the scale of the company.
But its main secret was that this tool speaks three languages - Russian, English and Chinese - opening the doors to cooperation with clients all over the world.
But its main secret was that this tool speaks three languages - Russian, English and Chinese - opening the doors to cooperation with clients all over the world.
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Project idea and approach
HTI GROUP is already a fairly large and well-known company, but their ambitions went further. They wanted not only to maintain their leadership position, but also to become as close to their audience as possible by offering a convenient and powerful tool for interaction. The website we designed for them was to be a bridge between the company and its customers, providing easy access to information, products and services.
HTI GROUP wanted to show that they were ready to communicate with each client in their language, and our multilingual website was a key element of this strategy, strengthening their presence in the global market.
HTI GROUP is already a fairly large and well-known company, but their ambitions went further. They wanted not only to maintain their leadership position, but also to become as close to their audience as possible by offering a convenient and powerful tool for interaction. The website we designed for them was to be a bridge between the company and its customers, providing easy access to information, products and services.
HTI GROUP wanted to show that they were ready to communicate with each client in their language, and our multilingual website was a key element of this strategy, strengthening their presence in the global market.
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Step 2
Market analysis and content development
Market analysis and content preparation for HTI GROUP started with a detailed study of their market position and target audience characteristics. HTI GROUP is engaged in the production and sale of polymer containers, but with a focus on large-scale production in Kyrgyzstan and Kazakhstan. We researched competitors and trends in the packaging industry to understand how best to present the company against the rest of the market.
HTI GROUP's client base is diverse and covers several key sectors
Market analysis and content preparation for HTI GROUP started with a detailed study of their market position and target audience characteristics. HTI GROUP is engaged in the production and sale of polymer containers, but with a focus on large-scale production in Kyrgyzstan and Kazakhstan. We researched competitors and trends in the packaging industry to understand how best to present the company against the rest of the market.
HTI GROUP's client base is diverse and covers several key sectors
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Medical institutions
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Wholesale distributors
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Food manufacturers
Hospitals and clinics in need of medical waste disposal containers. Triggers - safety and compliance with standards.
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Automobile service and repair shops
Companies using containers to package frozen and prepared foods. Triggers - freshness and storage convenience.
Firms in need of canisters and storage tanks for chemicals and building materials. Triggers - durability and impact protection.
Companies offering packaging solutions to other businesses. Triggers - competitive prices and the possibility of customized orders.
Need canisters to store oils and chemicals. Triggers - quality and durability.
Use containers to store ingredients and pack ready-to-eat takeaway meals. Triggers - convenience, freshness preservation and packaging aesthetics.
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Construction companies
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Restaurants and cafes
Step 3
User-friendly interface and navigation
We focused on creating an intuitive interface that will be equally convenient for users speaking Russian, English and Chinese.
Simple and clear navigation was a key element in the design, allowing users to easily find the sections and information they need regardless of the language they choose. We paid attention to ensuring that visual elements such as buttons, icons and navigation menus are intuitive for users in any language.
Graphic elements such as icons and illustrations were carefully selected to visually support the textual information. Each icon has been designed in a consistent style, giving the site a professional look and feel and enhancing the perception of the content.
Graphic elements
English version
Chinese version
Russian version
Step 4
Design and visual elements
For HTI GROUP we developed bright and juicy advertising images that attract attention and emphasize the quality of their products. Each image is a stylish presentation of plastic containers, canisters and special containers for medical waste. We used rich colors and contrasting backgrounds to make the products look their best.
For HTI GROUP we developed bright and juicy advertising images that attract attention and emphasize the quality of their products. Each image is a stylish presentation of plastic containers, canisters and special containers for medical waste. We used rich colors and contrasting backgrounds to make the products look their best.
HTI GROUP website design is a real symphony of colors and shapes, where every element is thought out to the last detail. Our team tried to create a visual series that attracts attention, but remains unobtrusive. The color palette was chosen in such a way that all shades harmoniously combine with each other without distracting the eye or overloading the perception.
We paid special attention to balancing graphic elements and text content, so that visual accents guide the user, but do not overload the interface. All components - from buttons to backgrounds - fit perfectly into the overall picture, creating a sense of cohesion and lightness. The user experience becomes as pleasant as possible, and the visual aesthetics leave a feeling of professionalism and high level of the company.
We paid special attention to balancing graphic elements and text content, so that visual accents guide the user, but do not overload the interface. All components - from buttons to backgrounds - fit perfectly into the overall picture, creating a sense of cohesion and lightness. The user experience becomes as pleasant as possible, and the visual aesthetics leave a feeling of professionalism and high level of the company.
Step 5
Customer communication
Creating a website for HTI GROUP was a true example of fruitful and harmonious work between our team and the client. From the very beginning, the project was oriented to reflect the scale of the company and its international ambitions. But the success lay not only in our technical expertise - quality communication played a key role.
Creating a website for HTI GROUP was a true example of fruitful and harmonious work between our team and the client. From the very beginning, the project was oriented to reflect the scale of the company and its international ambitions. But the success lay not only in our technical expertise - quality communication played a key role.
HTI GROUP, as a major player in the polymer packaging market, had clear goals: the website had to become a powerful tool to present their products not only to local but also to international customers. With each meeting, we understood their business objectives better, and this helped us to create a site that perfectly matched their expectations. It was important to consider everything from the structure and content, to the smallest details of the user experience.
Each stage of development was accompanied by feedback from HTI GROUP. They actively participated in the process, asking questions, clarifying details, and we adapted the site to their wishes. When we discussed the interface and navigation, the client insisted that the site should be simple, intuitive and at the same time demonstrate a high level of professionalism of the company. We took into account all their comments and finalized the project, improving every element to make everything flawless.
Special attention was paid to understanding HTI GROUP's business challenges. We immersed ourselves in their specifics, listened carefully in order to accurately reflect their unique advantages and strengths. It was important to show that HTI GROUP is not just a manufacturer, but a reliable partner with whom it is convenient to work both within Kyrgyzstan and Kazakhstan and outside these countries.
This process was a true example of mutual respect and clear understanding of common goals. We did not just fulfill the task, but became full-fledged partners, making constant improvements to the site to make it a worthy representative of HTI GROUP on the global market.
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One of the most significant achievements was the product “catalog”, which was designed with all user needs in mind. It works equally well on both desktop and mobile devices, providing seamless access to the full range of products. It was important to us that no matter what device the customer is accessing the catalog from, the interaction with it remains pleasant and intuitive.
Step 6
Testing
Testing the website for HTI GROUP was the final chord of our work, and we approached this stage with special care. Every pixel, every button, every transition was tested on multiple devices and browsers. We achieved perfect display of all elements, so that the visual and technical part of the site worked harmoniously on all screens.
Special attention was paid to the mobile version - in a world where users are increasingly choosing smartphones and tablets, we made sure that the site looks and functions flawlessly on any device. The usability and smoothness of the site were checked down to the smallest detail, so that every visitor, regardless of the device, would enjoy the interaction.
Testing the website for HTI GROUP was the final chord of our work, and we approached this stage with special care. Every pixel, every button, every transition was tested on multiple devices and browsers. We achieved perfect display of all elements, so that the visual and technical part of the site worked harmoniously on all screens.
Special attention was paid to the mobile version - in a world where users are increasingly choosing smartphones and tablets, we made sure that the site looks and functions flawlessly on any device. The usability and smoothness of the site were checked down to the smallest detail, so that every visitor, regardless of the device, would enjoy the interaction.
Desktop version
Mobile version
The HTI GROUP website has become not just an online platform, but a powerful tool for doing business and interacting with customers. We have seen an increase in the number of requests through the site, and the convenient structure of the catalog allows users to easily find the products they need.
However, the work did not end there. For HTI GROUP, we also updated their corporate identity, creating a new brandbook that emphasizes their status as one of the industry leaders. In addition, we designed and developed the company's social media channels, ensuring visual integrity and a memorable image. You can read about these solutions and see how they help HTI GROUP maintain a high level of professionalism and openness to new markets.
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