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kazakhupack
In a world where packaging is not just a means of storage, but an important element of a brand, there is a company that turns ordinary containers into art. Modern solutions, innovation and attention to detail are all about KazakhUpack. Here every canister and container carries more than just functionality...
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How we helped become a leader in packaging solutions
What task the client has given us
When KazakhUpack approached us, their goal was clear: to strengthen their image as a leading provider of packaging solutions. The company wanted to increase their visibility and create a vibrant corporate identity that would reflect their professionalism. They needed not only a modern and functional website, but also an enhanced social media presence to attract new audiences and improve communication.
What solution did we come up with
We offered a comprehensive solution to transform the KazakhUpack brand. We developed a detailed brand book including logo, color palette, fonts, visualizations and graphic elements. Created a stylish and functional website that reflects the company's philosophy. We also developed a social media strategy and launched a full-fledged advertising campaign to actively engage the audience and build trust in the brand.
What's the result
The result was an impressive corporate identity and a modern website that became the centerpiece of their online presence. Social media activity increased significantly, leading to greater engagement and positive feedback. The advertising campaigns helped to build interest and trust, helping KazakhUpack to stand out from the competition and establish itself as a leading market leader.
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Market audit and competitor analysis
We started with an in-depth market and competitor analysis to identify unique opportunities for KazakhUpack and understand how best to position them against existing players. This stage became the basis for further strategy and concept development.
KAZAKHUPACK
Brandbook development
Creative concept
After an in-depth analysis, we set about creating a visual concept that became a real starting point in revealing the character of KazakhUpack. Our designers developed several unique ideas, each of which in its own way embodied the brand's key values: reliability, modern approaches and innovation. We played with a variety of color palettes, experimented with graphic elements and carefully selected stylistics to ensure that every touch captured the essence of the company. This process allowed us to find a visual solution that not only captures the spirit of KazakhUpack, but also makes the brand stand out from the competition.
After an in-depth analysis, we set about creating a visual concept that became a real starting point in revealing the character of KazakhUpack. Our designers developed several unique ideas, each of which in its own way embodied the brand's key values: reliability, modern approaches and innovation. We played with a variety of color palettes, experimented with graphic elements and carefully selected stylistics to ensure that every touch captured the essence of the company. This process allowed us to find a visual solution that not only captures the spirit of KazakhUpack, but also makes the brand stand out from the competition.
Development of corporate identity elements
A key part of the brandbook was the creation of corporate identity elements. We developed a logo that reflected KazakhUpack's professionalism, chose a color palette that conveyed confidence and stability, and defined fonts suitable for different types of materials - from the website to packaging. We also added unique graphic elements that emphasize the brand's personality.
A key part of the brandbook was the creation of corporate identity elements. We developed a logo that reflected KazakhUpack's professionalism, chose a color palette that conveyed confidence and stability, and defined fonts suitable for different types of materials - from the website to packaging. We also added unique graphic elements that emphasize the brand's personality.
The color palette was chosen with special attention to psychological impact. We included shades of blue and cyan, which epitomize technological advancement and stability, evoking a sense of confidence and reliability in customers and partners.
These colors also help to create associations with quality and innovation.
White and black colors were added to create an expressive contrast, highlighting key elements and enhancing visual impact.
HEX: 3598eb
RGB: 53 152 235
CMYK: 77 35 0 8
RGB: 53 152 235
CMYK: 77 35 0 8
HEX: 00559C
RGB: 0 85 156
CMYK: 100 46 0 39
RGB: 0 85 156
CMYK: 100 46 0 39
Customer communication
Collaboration on content
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Discussion of visual elements
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Final configuration
Conceptualization
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We asked questions to find out how KazakhUpack sees their ideal image and what exactly they want to broadcast to their customers. In this dialog it was important to understand what emotions and associations the client wants to evoke in their audience.
Our collaboration began with detailed messaging and regular calls during which we discussed the client's key objectives and expectations. In these discussions, we asked clarifying questions to gain a deeper understanding of the image and image KazakhUpack was seeking to create.
We focused on what emotions and associations the client wanted to evoke in their audience, so that every detail of the future brandbook would be as consistent with their vision as possible.
We focused on what emotions and associations the client wanted to evoke in their audience, so that every detail of the future brandbook would be as consistent with their vision as possible.
In the process of developing the brandbook, we actively exchanged ideas and concepts with the client. One of the most important moments was discussing the color palette.
We spent several sessions explaining how different hues affect brand perception, and suggested using shades of cyan and blue to convey stability and innovation.
We explained in detail how these colors can strengthen associations with reliability and technological progress.
We spent several sessions explaining how different hues affect brand perception, and suggested using shades of cyan and blue to convey stability and innovation.
We explained in detail how these colors can strengthen associations with reliability and technological progress.
When it came to designing the logo, the client expressed his doubts about its visual execution.
We held several rounds of discussions and proposed several options, each of which was justified in detail from a design and branding perspective.
Discussions focused on form, symbolism and fonts to ensure that the logo was a true reflection of KazakhUpack's professionalism and could be easily adapted to different media.
We held several rounds of discussions and proposed several options, each of which was justified in detail from a design and branding perspective.
Discussions focused on form, symbolism and fonts to ensure that the logo was a true reflection of KazakhUpack's professionalism and could be easily adapted to different media.
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Initiating a dialog
The choice of fonts and graphic elements also required detailed consideration. We proposed several font variants that, in our opinion, best harmonized with the chosen colors and logo.
During discussions, we took into account not only aesthetic appeal, but also practical applicability in different formats, from web design to print products. We also presented unique graphic elements that could emphasize the brand's personality and added them to the concept.
During discussions, we took into account not only aesthetic appeal, but also practical applicability in different formats, from web design to print products. We also presented unique graphic elements that could emphasize the brand's personality and added them to the concept.
We actively collaborated with the client on the creation of content for the brandbook. The questions the client had were not only about visual aspects, but also about how the brand would be positioned in different environments.
We offered structured solutions for the use of visual elements and developed recommendations on how to integrate them into various marketing materials.
We offered structured solutions for the use of visual elements and developed recommendations on how to integrate them into various marketing materials.
Our attention to detail and commitment to excellence allowed us to create a product that fully meets KazakhUpack's expectations and requirements.
This communication process was a key element in the successful delivery of the project, as it allowed us not only to meet the objectives but also to create a brandbook that was a true reflection of KazakhUpack's values and ambitions.
This communication process was a key element in the successful delivery of the project, as it allowed us not only to meet the objectives but also to create a brandbook that was a true reflection of KazakhUpack's values and ambitions.
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Approving fonts and graphics
Montserrat (medium)
6.Letterhead
BrandBook
KazakhUpack
2024
7. Magazine
BrandBook
KazakhUpack
2024
8. Container
BrandBook
KazakhUpack
2024
9. Building signage
BrandBook
KazakhUpack
2024
10. Tape
BrandBook
KazakhUpack
2024
We not only developed an impressive corporate identity for KazakhUpack, but also created a modern and user-friendly website that became an important tool for their customers. We also actively managed their social media presence, which ensured a significant increase in engagement and interaction with their audience.
We invite you to see the results of our cooperation: explore KazakhUpack's website and social media to see how our work has helped them strengthen their market position and attract new customers. We are confident that our approach and experience can be a decisive factor for your successful promotion.
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