Ela Porte: an Instagram profile as premium as the doors
Ela Porte makes premium glass and aluminium doors for homes and commercial spaces. We created an Instagram profile where every post, shade and detail speaks the same language of craftsmanship and understated luxury.
- Client
- Ela Porte
- Channel
- Audience
- Luxury homes, architects, businesses
- Scope
- Concept, content, stories, profile
How do you show luxury through a screen?
The challenge was to convey the premium quality and aesthetics of Ela Porte in a feed that people scroll through in seconds.
We evaluated the existing content, analysed competitors and studied an audience that values sophistication and quality in every detail.
The analysis showed the need for a unified visual style that conveys luxury and warmth, instead of a set of unrelated product photos.
- Premium visual language
- A unified feed
- Engaging stories
- A recognizable profile
Three steps to a premium profile
Research, visual production and profile setup, each focused on the feeling of luxury.
- 01
Analysis and research
Existing content and competitors were reviewed to find how Ela Porte could stand out.
- 02
Photo and video selection
High-quality visuals were selected and created to reveal premium materials and fine craftsmanship.
- 03
Careful retouching
Processing emphasized the textures of glass and metal and kept every image consistent.
- 04
Movement and life
Subtle details, such as motion-blurred figures in the background, add dynamism to selected posts.
- 05
A consistent feed
Close-ups of doors, luxurious interiors and mood shots alternate to form one visual language.
- 06
Profile setup
The logo as avatar, a concise description and themed story highlights in a single style.
A feed with one visual language
Close-ups, interiors and mood photography alternate to keep the grid elegant and engaging.
Stories that keep followers engaged
Topical stories support the overall concept and keep followers engaged between posts.
A sophisticated digital showcase
The Ela Porte Instagram became a showcase that attracts attention and reflects the luxury of the brand, complementing the new website with the same premium feel.
A recognizable premium presence on Instagram that supports the brand and the sales team.
Inspiring visuals of doors and interiors, and an easy way to learn more.
More work for Ela Porte and premium brands
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