ElaPorte
In a world where details matter and every touch creates a holistic image, the question arises: how to capture the essence of luxury and sophistication through the digital space? How do you tell a brand story where elegance meets craftsmanship and style becomes a calling card?
We set out to create more than just an Instagram profile. It was a challenge to convey the spirit of premium quality and aesthetics that distinguish ElaPorte through the screen. We developed a concept where every post, every shade and every detail speaks of excellence and sophistication, creating a unified visual language that reflects the luxury and refinement of the brand.
We set out to create more than just an Instagram profile. It was a challenge to convey the spirit of premium quality and aesthetics that distinguish ElaPorte through the screen. We developed a concept where every post, every shade and every detail speaks of excellence and sophistication, creating a unified visual language that reflects the luxury and refinement of the brand.
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Client:
ElaPorte is a brand that specializes in the production of premium glass and aluminum doors, ideal for both residential and commercial spaces. ElaPorte products are known for their high quality, durability and aesthetic finish, making the brand a leader in its niche.
Goal:
Our challenge was to create an Instagram profile that not only showcased the products, but also conveyed the luxury and sophistication inherent in the ElaPorte brand. We aimed to develop a visually stylish and aesthetically pleasing profile that would reflect the high quality standards and sophistication of the products, thereby helping the brand to engage its target audience and strengthen its position in the market.
Step 1
Analysis and Research
Background: Our research began with a thorough evaluation of existing content and competitive analysis to determine how best to make ElaPorte stand out from the crowd. We also focused on exploring the expectations of our target audience - those who value sophistication and high quality in every detail.
Conclusions: The analysis revealed the need to emphasize a visual aesthetic that would convey a sense of luxury and warmth. This required creating a unified style and harmonious tone that reflected the premium nature of ElaPorte products. We focused on high-quality images and color schemes to ensure that each element of the profile was not just beautiful, but truly conveyed the uniqueness and elegance of the brand.
Background: Our research began with a thorough evaluation of existing content and competitive analysis to determine how best to make ElaPorte stand out from the crowd. We also focused on exploring the expectations of our target audience - those who value sophistication and high quality in every detail.
Conclusions: The analysis revealed the need to emphasize a visual aesthetic that would convey a sense of luxury and warmth. This required creating a unified style and harmonious tone that reflected the premium nature of ElaPorte products. We focused on high-quality images and color schemes to ensure that each element of the profile was not just beautiful, but truly conveyed the uniqueness and elegance of the brand.
Step 2
Design and Visual Realization
Photos and videos
We carefully selected and created high-quality visual content that fully reveals the beauty and sophistication of ElaPorte products. Special attention was paid to the processing of photos to emphasize the premium materials and fine craftsmanship of the doors.
Photos and videos
We carefully selected and created high-quality visual content that fully reveals the beauty and sophistication of ElaPorte products. Special attention was paid to the processing of photos to emphasize the premium materials and fine craftsmanship of the doors.
In some posts, we added special details, such as motion-blurred figures of people in the background, which brought dynamism and liveliness to the publications, making them more intriguing and aesthetically pleasing.
Shaping the instagram feed
We created a consistent and harmonious feed that visually engages the viewer. The alternation of close-ups of doors, luxurious interiors and mood photographs form a unified visual language that reflects the elegance and style of the brand. The use of highlights in each publication, such as dynamic elements, added depth and movement, enhancing the visual experience and increasing the aesthetic value of the profile.
We created stylish and thoughtful storis that supported the brand's visual concept, utilizing branded elements and warm hues.
We created a consistent and harmonious feed that visually engages the viewer. The alternation of close-ups of doors, luxurious interiors and mood photographs form a unified visual language that reflects the elegance and style of the brand. The use of highlights in each publication, such as dynamic elements, added depth and movement, enhancing the visual experience and increasing the aesthetic value of the profile.
We created stylish and thoughtful storis that supported the brand's visual concept, utilizing branded elements and warm hues.
Step 3
Main photo, Stories Highlights, Description
Avatar and Description: As an avatar we have placed the ElaPorte logo, which symbolizes the premium and exclusivity of the brand. A short but succinct description in the profile header emphasizes the key features of the products
Key Emphases: Topical storis are designed in a consistent style that supports the overall visual concept of the profile.
Avatar and Description: As an avatar we have placed the ElaPorte logo, which symbolizes the premium and exclusivity of the brand. A short but succinct description in the profile header emphasizes the key features of the products
Key Emphases: Topical storis are designed in a consistent style that supports the overall visual concept of the profile.
Target audience: ElaPorte's Instagram profile is aimed at owners of luxury residential and commercial properties, as well as designers and architects looking for high-quality interior solutions. These people value exclusivity, quality and aesthetic perfection.
Audience response: The profile created instantly generated positive responses from the target audience. Since the launch, we have seen an increase in subscribers who are actively engaging with the content. Subscribers note the elegance and style of the publications, as well as the high quality of the visual design. The profile has become not just a showcase of products, but a source of inspiration, where each post evokes a desire to learn more about the brand and its offerings.
Audience response: The profile created instantly generated positive responses from the target audience. Since the launch, we have seen an increase in subscribers who are actively engaging with the content. Subscribers note the elegance and style of the publications, as well as the high quality of the visual design. The profile has become not just a showcase of products, but a source of inspiration, where each post evokes a desire to learn more about the brand and its offerings.
For ElaPorte, we not only created an impressive Instagram profile, but also designed a stylish and intuitive website that was the perfect complement to their brand. This site epitomizes the luxury and sophistication of their products, offering users a user-friendly interface and aesthetically pleasing design. Click the button below to see how we brought the uniqueness and premium nature of the ElaPorte brand to the online space.
website
ElaPorte's Instagram profile turned into a sophisticated spin on the brand, emphasizing its status as a leader in the premium glass and aluminum door segment. A well-thought-out content strategy and impeccable visual aesthetics attracted the attention of a demanding audience, reinforcing the brand's perception as a symbol of quality and elegance. The profile has not only strengthened customer trust, but also turned their loyalty into an informed choice, inspiring cooperation and boosting sales.
Brand impact
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