Premium private customers:
Owners of houses and apartments in prestigious neighborhoods who want to emphasize the status of their homes and create an exclusive interior. For them, not only the functionality of the doors is important, but also their ability to complement and enhance the overall design of the space.
Architects and interior designers:
Professionals who work on high-end projects and are looking for high-quality solutions for their clients. For this audience, product specifications, aesthetic value and the ability to customize to the unique requirements of each project are important.
Commercial customers:
Owners and managers of hotels, restaurants, office centers and other commercial facilities who are looking to create a luxurious and welcoming environment for their guests and employees. These customers value durability, ease of maintenance and the ability to choose customized solutions.
After analyzing the target audience and competitors, we came to the conclusion that the new website should emphasize the uniqueness and exclusivity of ElaPorte products. It was important to create an interface that would reflect the premium level of the company, emphasizing visual aesthetics, ease of navigation and ease of information retrieval. The site should not only stand out from the competition, but also serve as a benchmark of quality in the premium door industry, demonstrating that ElaPorte is the choice of those who are not willing to compromise.