01
A clear naming brief
We define your audience, positioning and the tone the name must carry, plus hard criteria such as length and style. Every option is judged against the same brief, not personal taste.
Branding · Naming
Business naming and slogans in Toronto
We create names and taglines that fit your niche, are easy to say and spell, and have been checked for .ca and .com domains, social handles and obvious trademark conflicts in Canada.
- $from $800CAD before HST, trademark filing fees not included
- 2 to 3 weekstypical timeline
- Toronto teamLiberty Village, serving the GTA
01 · What we do
What you get from naming
A name you can register, put on a sign and say out loud with confidence.
02
A checked shortlist
We explore dozens of directions and shortlist the strongest names, each with the reasoning behind it. Only names that pass our availability checks reach you.
03
Taglines that explain
For the chosen name we write tagline options that say what you do and why it matters. They work in a website header, on a van or in an Instagram bio.
04
Availability screening
We check .ca and .com domains, the main social handles, the Canadian Trademarks Database and local businesses with similar names. We also test how each name sounds and spells for customers across a multilingual GTA.
02 · Who it’s for
Who naming is for
For anyone who needs a name that will carry a business, a product or a new line for years.
Not sure it fits? Ask us- 01
New businesses in Toronto and the GTA
When you are registering a company or opening a location and want a name that works before you pay for signs and a website.
- 02
Products, services and new lines
When you are launching a product, program or service package that needs its own name inside an existing brand.
- 03
Businesses with a weak or confusing name
When customers misspell your name, confuse you with a competitor or cannot tell from it what you do.
- 04
Companies that need a tagline
When the name is settled but you need a short line that explains your offer on the website, in ads and on signage.
03 · What’s included
What is included
Everything you need to choose a name and move on to the logo.
- Naming brief and evaluation criteria
- Competitor name review in your market
- Shortlist of 5-7 checked names
- Rationale for every shortlisted name
- .ca and .com domain availability check
- Instagram, TikTok, LinkedIn and Facebook handle check
- Preliminary Canadian trademark database screening
- 3-5 tagline options for the final name
04 · How we work
How naming works
Two to three weeks from brief to final name, with one shortlist presentation and a revision round.
- 01
Brief
A call about your business, customers and plans, turned into a written brief with criteria we both sign off on.
- 02
Research
We review competitor names in your area and industry and note what to avoid so your name stands apart.
- 03
Idea generation
We develop dozens of options across several directions: descriptive, invented, metaphorical and founder-based names.
- 04
Checks and shortlist
We screen the best options for domains, handles, trademarks and pronunciation, then present the shortlist with our reasoning.
- 05
Final name and tagline
After your choice and a revision round if needed, we write tagline options and hand over a summary for registration and logo design.
FAQ
Questions about naming and slogans
Find a name that is ready to use
Book a free call, tell us what you are naming and we will send a fixed quote and timeline.
Talk to the team +1 (437) 826-8716info@thrive-solutions.netHow much does naming cost?
Naming starts at $800 CAD before HST, including the brief, a checked shortlist and tagline options. Naming a family of products costs more, and government registration or trademark filing fees are paid separately.
How long does it take?
Usually 2 to 3 weeks. The brief takes a few days, the shortlist is ready about a week later, and tagline work follows once you choose a name.
Do you guarantee the name can be trademarked?
No one can guarantee that before a formal review. We run a preliminary search in the Canadian Trademarks Database and flag risky names, then recommend a trademark agent for a full search and filing with CIPO.
What if we do not like any of the names?
A signed-off brief makes that rare. If it happens, we revisit the criteria with you and prepare a new round of options in a different direction.
Can you help after we choose a name?
Yes. We hand over a summary you can use to register the business name in Ontario, and our team can design the logo and identity next, with logos starting at $900.
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