A brand book that keeps every designer and vendor on the same page
Your brand is only as consistent as the rules behind it. We create brand books that explain your logo, colours, typography, voice and templates in a way designers, printers and your own team can follow.
Rules that protect the investment in your brand
Without guidelines, every new designer, agency or employee interprets the brand in their own way - and it slowly falls apart.
A brand book puts the decisions in writing: how the logo may and may not be used, which colours and fonts to choose, what photos fit and how the company sounds. It saves time on every brief and keeps your brand recognisable as you grow.
- Consistent use of the logo
- Faster briefs for vendors
- Onboarding for new staff
- A brand that scales
What goes into your brand book
We keep it practical - examples of right and wrong use matter more than theory.
- 01
Brand foundation
Mission, values, positioning and key messages in brief.
- 02
Logo rules
Versions, clear space, minimum sizes and incorrect uses.
- 03
Colours & typography
Codes for every medium and a type hierarchy for documents and web.
- 04
Imagery & graphics
Photo style, icons, patterns and how to combine them.
- 05
Tone of voice
How the brand writes, with example phrases for ads, posts and emails.
- 06
Templates & examples
Layouts for common materials, from social posts to signage.
How we create a brand book
We document the brand you have - or finish building it first if parts are missing.
- 01
Inventory
We collect your logo files, materials and any existing guidelines.
- 02
Gap review
Missing elements are defined: fonts, colours, voice, imagery.
- 03
Structure
Chapters and examples planned around your real use cases.
- 04
Design & writing
The brand book is designed and written in clear language.
- 05
Handover
A PDF brand book plus an organised folder of all brand assets.
Who a brand book is for
Companies that work with several designers, printers or agencies - and brands that have just gone through a rebrand.
Lock in the new identity before old habits return.
Everyone produces materials in one style.
Packaging, catalogues and trade shows stay on brand.
Clear rules for companies that use your brand.
Brand books we have created
Brand book questions
Tell us who will use the guidelines, from printers to your web team, and we will reply with what to include.
+1 (437) 826-8716How much does a brand book cost?
A brand book starts from $1,800 CAD for the essentials: logo usage, colours, typography and key layouts. Extended guidelines with templates, photo style and tone of voice are quoted after a short call.
What is a brand book?
A brand book, or brand guidelines, is a document that describes how your brand looks and sounds: logo rules, colours, fonts, imagery, tone of voice and templates.
Can you make a brand book for an existing brand?
Yes. We document your current identity and fill in any missing elements, such as typography rules or a tone of voice.
How long is a brand book?
It depends on your needs - from a compact 15-20 page guide to a detailed manual for large teams and partners.
In what format will we receive it?
A designed PDF for sharing and printing, plus a structured folder with logos, fonts, colour files and templates.
How long does it take?
Usually 2-4 weeks. If the identity itself still needs work, we include that stage in the timeline.
Ready to be the business Toronto finds first?
Tell us about your project and get a free growth plan within one business day: what to fix, what to build and what it will cost.
