Case study · Epoxy flooring · 15 GTA cities

Epoxy Tech Solution: a contractor website that fills the estimate calendar

Epoxy Tech Solution installs epoxy floors across the GTA: garages, basements and warehouses in 15 cities. We built a multi-location website from scratch, with an orange and graphite interface where every element is designed to generate estimate requests.

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Client: Epoxy Tech Solution
Location: Toronto & 15 GTA cities
Industry: Epoxy flooring contractor
Scope: Architecture, UX/UI design, city landing pages

Epoxytechsolution.com first screen with a glossy epoxy floor - contractor website by Thrive Solutions

Free estimate form on the Epoxy Tech Solution website

Residential epoxy services on the website

Commercial flooring projects of Epoxy Tech Solution

Estimate request with budget and project details

01

Reach homeowners and facility managers alike

A homeowner with a cracked garage floor and a warehouse manager with worn concrete both want a contractor who can come tomorrow with samples.

The site shows certifications and nearby projects and leads to a free consultation. Homeowners follow a residential path with garages and basements, businesses a commercial path with industrial projects. Fifteen city pages capture searches like "epoxy floor Mississauga", and a budget field qualifies leads before the first call.

Two separate funnels
Fifteen local landing pages
Trust badges up front
Qualified leads with a budget

02

Two customers, two ways of searching

We studied the GTA epoxy flooring market and its two audiences: homeowners search for "garage epoxy near me", property managers for "commercial epoxy Toronto". Both are won with real projects and certifications, not promises.

Epoxy Tech Solution website on a laptop in a garage

Fifteen cities in the menu

A garage in Oakville or a warehouse in Scarborough: each visitor sees local projects and a crew ready to start.

Homeowners and businesses

A townhouse owner looks at basements, a logistics centre at industrial floors. Nobody sees irrelevant projects.

Badges instead of claims

Google, WSIB, HomeStars and BBB next to real project photos convince faster than any copy.

A form before the site visit

Area, budget and coating type let the crew prepare the right materials before the first call.

03 · User journey

A structure for two types of client

Homeowners and businesses search differently, so each gets its own funnel and reaches the request form without getting lost.

Residential and commercial paths on the Epoxy Tech Solution website

Step 1

Choose your path

Residential in its own worldGarages, basements, kitchens and bathrooms: four cards with real project photos lead to dedicated pages.
Commercial in business languageIndustrial floors, warehouses and decorative coatings, with WSIB and Baeumler credentials on the first screen.
Fifteen cities, fifteen entry pointsAjax, Brampton, Mississauga and more each have a landing page with local projects and meta tags.

Five-step process on the epoxy contractor website

Step 2

See how it works

Five clear stepsFree estimate, planning, materials, coordination and finish show what happens at every stage.
Why Us does the sellingTen points with icons cover expertise, materials, timing and licences right before the form.
A gallery instead of a PDFPhotos of real projects with city and coating type are easy to share with a manager or partner.

Estimate form and certifications on the Epoxy Tech Solution website

Step 3

Request an estimate

A form that works like a briefName, contacts, budget and a project description let the crew understand the job before the visit.
Certifications that close the dealGoogle, WSIB, HomeStars, Baeumler and TrustedPros badges sit right under the first screen.
Same-day consultationA pinned same-day or next-day free in-home consultation banner beats competitors who promise to call back.

04 · Visual system

A first screen that feels like a fresh pour

A sports car on a mirror-like epoxy floor, orange buttons on dark graphite and a row of certifications right under the header: visitors grasp the contractor's level in a second.

01
An offer that catches the eye

A cashback offer with a deadline and an orange button sit on the first screen next to a finished floor.
02
Before and after

Grey concrete next to a glossy epoxy floor proves the result better than any text.
03
A process that removes anxiety

From estimate to finish, customers see the whole route and stop worrying about chaos on site.
04
An FAQ that handles objections

Seven expandable answers cover drying time, home use and load capacity before anyone calls.
05
A footer with every channel

Phone, email, address, hours and a second quote form close every page in a dark block.
06
A blog that explains the value

Articles on metallic vs flake floors, care and lifespan help customers call knowing what they want.

05

Every section removes one more doubt

The site works as a chain of answers: a visitor arrives with a damaged garage floor, and each next section shows there is no reason to call another contractor.

Local content for every area

Each city page has its own text with local references, so a Whitby resident reads about Whitby.

Two levels of forms

One field on the first screen for ready buyers, six fields on the contact page for those still comparing.

Services and cities linked

Cities link to services and services link to cities, building an internal SEO network across the site.

Epoxy Tech Solution mobile website on a phone

City landing page of the epoxy flooring contractor

Services and locations pages linked together

06 · Interaction

One click away from a free estimate

We tested every route through the site: wherever a visitor enters, the free estimate form is one click away. Even the locations and blog pages lead back into the funnel.

Animated menu of Epoxytechsolution.com — **Menus in half a second**Services by residential and commercial, locations by 15 cities: two hovers and the visitor is there.

Animated header with phone and call to action — **The phone is always visible**The number is pinned in the header next to the call to action for those not ready to fill in a form.

Animated mobile version of the epoxy contractor website — **Mobile without compromise**A sticky bar and forms without horizontal scrolling keep the funnel working on phones and tablets.

07 · Result

A website that books site visits while the crew is on the job

Epoxy Tech Solution now has a multi-location website that captures search traffic from 15 GTA cities. Two funnels for homeowners and businesses and a quote form with a budget field bring in estimate requests without a sales team.

For the business

WSIB and Baeumler credentials, 15 service areas and two funnels now work as a sales rep covering the GTA 24/7.

For customers

Pick your area, choose the type of space, see real projects and send a request with a budget. From "epoxy floor Brampton" to a booked visit in two steps.