Reliance Doorsmith: Google Ads that bring leads, not empty clicks
We set up Google Ads for Reliance Doorsmith as a lead channel: search campaigns by city across the Greater Toronto Area, service segments and a bidding strategy, so the budget goes to people actually looking for the service.
- Client
- Reliance Doorsmith
- Area
- Greater Toronto Area
- Channel
- Google Ads search
- Scope
- Structure, keywords, bidding
Be the first result when a client searches
Demand for doors and glass in Toronto exists, but clients call the first company they see in search.
Without ads the company was losing requests to competitors at the top of the results.
Google Ads put Reliance Doorsmith at the top for target searches in the right areas, and the budget is spent only on people looking for the service.
- Campaigns by city
- Campaigns by service
- No wasted clicks
- Transparent metrics
An account built for leads
Structure, keywords, bids and negatives set up so every click comes from a target client.
- 01
Campaigns by city
A separate campaign for each GTA area, with bids tuned to local demand instead of spread across the province.
- 02
Service segments
Services split into campaigns and ad groups, from commercial doors to emergency repair, each with its own keywords.
- 03
Search ads
Ad copy written for each service and client pain: urgency, warranty and a clear call to request a quote.
- 04
Negative keywords
A negative list cuts irrelevant searches and cheap clicks from people who will not order.
- 05
Bids and budget
Maximize clicks with daily limits keeps the cost per click under control and funds priority campaigns.
- 06
Analytics
Impressions, clicks, CTR and cost per click by campaign drive decisions on bids and copy.
A clean account structure with clear numbers
Campaigns by area and service, search ads and metrics that show exactly where the budget goes.
Leads come from search and the budget stays under control
Reliance Doorsmith now has a complete Google Ads account: search campaigns by GTA city, service segments, negative keywords and bid control. Ads bring target requests and spending is transparent.
Clear metrics by campaign: impressions, clicks, CTR and cost per lead for every area and service.
A steady flow of warm requests from people who searched for the service themselves.
More advertising and work for Reliance Doorsmith
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