Case study · Private security · B2B

Gelios: a security company website that leads to a signed contract

Gelios is a private security company based in Krasnoyarsk with offices in nine cities, protecting businesses, banks, warehouses and schools. We built a corporate website with a clear path from the first question to a signed contract.

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Client: Gelios private security
Location: Krasnoyarsk and 8 more cities
Industry: Private security services
Scope: Structure, UX/UI design, development

Gelios security company website first screen - corporate website by Thrive Solutions

Contact section with request form on the Gelios website

Answers to client questions on the Gelios website

01

Earn trust and bring in requests without extra calls

A plant manager or warehouse director is not looking for a pretty website. They need a reliable contractor they can trust with their site.

The website had to act as a sales representative: overcome distrust, show expertise and lead to a request without extra calls. We built the structure around the logic of a B2B client, with detailed service scenarios, a form with site details on every key screen and a step-by-step path from first contact to launch.

Trust before the first word
Services framed as solutions
A request with site details
A transparent launch process

02

How businesses choose a security provider

We studied the private security market and how clients search, from an urgent request after an incident to a planned tender. The aim was to present a serious company in a way that closes the deal without an in-person meeting.

Business specifics

Experienced staff, a full licence and a presence in nine cities.

A path to a contract

The main action is a quote request with a description of the site, and the whole structure is built around it.

Two types of client

From urgent requests after an incident to planned contractor selection, the site covers both.

What sets them apart

24/7 monitoring and a 5 to 10 minute response time: a system, not a one-off service.

03 · User journey

A website built around a manager's decision

We studied how security decisions are made and built a structure that leads to a request on its own, with no hints and no friction.

Trust section with client letters on the Gelios website

Step 1

Trust before the first word

Geography as proofNine cities on a map show the company's scale in a second.
Photos that sellReal guards on real sites appear where the client makes the first decision about trust.
Recognition in the right placeLetters of thanks from clients are placed where visitors still hesitate.

Service scenarios and request form on a laptop

Step 2

Three services, three scenarios

Services for specific requestsGuarding, security system design and monitoring are each described for their own scenario.
A brief inside the formA "tell us about your site" field means the manager calls back with a solution, not questions.
Launch without fearA visible step-by-step process shows what happens after the button is pressed.

Why choose us section of the security company website

Step 3

The last objection closed

Company details in plain sightRegistration numbers and the address are open, because B2B clients check a contractor before calling.
A form without extrasName, phone, city and site: nothing stands between the decision and the request.
Speed as an argumentLaunch in 3 to 5 days is shown prominently and answers the question before negotiations.

04 · Visual system

Visuals that inspire confidence

A deep navy background, orange accents on the buttons and clean white blocks: every choice helps a manager sense the company's reliability before finishing the first paragraph.

01
The first screen makes the first decision

Navy background, service tags and a guard on duty tell visitors this is a serious company.
02
Three facts for sceptics

Experienced staff, a wide range of clients and nine cities answer the main objections.
03
Services as outcomes

Each service is described by what the client gets on site, not by a list of functions.
04
Values backed by facts

Six working principles, supported by 24/7 monitoring and trained staff.
05
Letters that speak for the company

Real letters of thanks from current clients do the persuading.
06
A process that removes the last fear

Four clear steps from request to launch make what happens after signing predictable.

05

Every page is a separate argument

The site works as a system of persuasion: whichever page a manager lands on, each next screen makes turning back harder.

Presence as a map

Nine cities shown visually: a client from another region sees their city and stops worrying about logistics.

Values with numbers

24/7 monitoring and a 5 to 10 minute response time sit right next to the promises.

A brief in the first contact

The site description field in the pop-up turns the first request into ready input for a quote.

About page of the Gelios security company

Key numbers section on the Gelios website

06 · Interaction

A structure that needs no explanation

Each section answers an objection before it becomes a question. Navy reads as stability, letters of thanks persuade without words and the pop-up turns first contact into a ready brief.

Animated services section of the Gelios website — **Three entry points**Guarding, system design and monitoring: every manager finds their own.

Animated advantages with key numbers — **Numbers instead of adjectives**24/7, 5 to 10 minutes, 10,000+ connections: the scale is clear at a glance.

Animated mobile version of the Gelios website — **Works on any screen**The responsive layout keeps the site equally clear on a phone, tablet or desktop.

07 · Result

A website that does the selling before the meeting

Gelios now presents a serious regional security company in a way that closes deals while the manager is still scrolling. Every screen is an argument, and every argument is a step toward a signed contract.

For the company

Experienced staff, nine cities and a service-first approach are now visible from the first screen, not just in a brochure.

For clients

Find the right service, describe the site in the pop-up and the manager is already preparing a quote. The distance between a problem and a solution is one button.

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