KazakhUpack: Meta ads that build a brand and bring requests
KazakhUpack distributes packaging from three cities. We launched Meta Ads so the brand becomes familiar and requests come from Facebook and Instagram, with campaigns by goal, creatives for every format and audiences by city.
- Client
- KazakhUpack
- Cities
- Almaty, Shymkent, Karaganda
- Channel
- Facebook & Instagram
- Scope
- Campaigns, creatives, audiences
Be seen by the businesses that buy packaging
Packaging is bought by businesses, and the decision often starts with a brand that keeps appearing in the feed.
Without ads KazakhUpack stayed invisible next to competitors on Facebook and Instagram.
Meta gave the brand reach and engagement in the right cities and audiences, and ads started bringing requests and website traffic.
- Campaigns by goal
- Creatives for all placements
- Audiences by city
- Leads, not just reach
Meta ads for reach and requests
Campaigns, creatives, audiences and placements arranged so the right clients see the brand in the right cities.
- 01
Campaign goals
Separate campaigns for engagement, traffic and leads, each optimised for its own result.
- 02
Creatives and formats
Product visuals in square and vertical formats that work equally well in feeds, Stories and Reels.
- 03
Meta placements
Ads run across Facebook and Instagram feeds, Stories, Reels and Marketplace with Advantage+ adaptation.
- 04
Audiences and geo
Targeting by city and interests: Almaty, Shymkent and Karaganda business audiences that need packaging.
- 05
Leads and traffic
Lead and traffic campaigns send people to the website and form, bringing real requests.
- 06
Analytics
Reach, frequency and cost per result by campaign move the budget to what performs best.
Campaigns, creatives and audiences in one system
An overview of campaigns, creatives for every placement, engagement data and the full line of ads.
The brand is visible and the feed brings requests
KazakhUpack now advertises in Facebook and Instagram with campaigns by goal, creatives for every placement, audiences by city and reach analytics. The brand became noticeable and Meta started bringing requests.
Clear metrics by campaign: reach, frequency, cost per result and leads for every goal and city.
A ready structure of campaigns and creatives that makes it easy to scale what works and pause what does not.
More advertising and work for KazakhUpack
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