Agencies love to talk about results and rarely about process. That makes it hard for business owners to compare proposals, or to know what they should be getting for their money.
So here is ours. It is the same whether the client is a two-person studio in Barrie or a manufacturer with a sales team. Only the scale changes.
Contents6 sections
Weeks 1 and 2: we listen, then we audit
The first conversation is mostly questions. Who are your best customers, and why did they choose you? Which jobs make money and which only keep the crew busy? What happened the last time you tried marketing?
Then we look at everything that already exists: ad accounts, the website and its analytics, Google Business Profile, reviews, the CRM if there is one, and, with permission, a sample of recorded sales calls. Calls are often where the most useful surprises are.
The output is an audit that ranks problems by cost, not by how interesting they are to fix.
Weeks 2 and 3: one plan on one page
Next comes a plan that fits on a single page: the offer, the audience, two or three channels, the monthly budget, and the handful of numbers we will be judged on. It also lists what we are deliberately not doing yet.
If a plan does not fit on one page, nobody will remember it in month three.
We review it together and change it until it matches how your business actually works, including busy seasons and how much the team can realistically handle.
Weeks 3 to 8: the foundations
This is the unglamorous part, and the part that decides whether everything after it works. Depending on the audit, it can include fixing or rebuilding the website, setting up conversion and call tracking, connecting forms and phones to a CRM, cleaning up the Google Business Profile and preparing templates for content.
Clients sometimes want to skip ahead to ads. We understand the impulse, but ads sent to a leaky page with no tracking are the most expensive way to learn nothing.
Launching small and watching closely
The first campaigns go live with conservative budgets. For the first two weeks we check them daily: search terms, placements, lead quality, how quickly leads are answered. After that, weekly.
Early on we care less about volume and more about signal. Are the right people arriving? Do they get in touch? Do the enquiries sound like real buyers? Once the answers are yes, budgets grow in steps.
The monthly routine that makes it a system
- A one-page report with cost per lead, cost per customer and the trend for each channel.
- A 30-minute call to decide what to keep, fix and test next.
- A running list of test ideas, worked through one at a time.
- A quarterly review of the plan itself, because businesses change.
This rhythm is what our monthly marketing plans are built around. It is not exciting, and that is the point: steady, boring improvement compounds.
What we need from you
A marketing system is a partnership. The businesses that grow fastest answer leads quickly, tell us honestly which enquiries turned into jobs, send photos from real work and make decisions within days rather than weeks.
