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Greenfuture
In the heart of Almaty, where every corner craves for greenery and care, there appeared GreenFuture company - a true guide to the world of landscaping and beautification. Their goal? To turn gray spaces into picturesque oases, filling life with beauty and freshness. But how to communicate this mission to a wide audience? How to make it easy for everyone to learn about the services offered and be inspired to transform their spaces?
The answer to this challenge was our project - creating a multilingual website for GreenFuture. We didn't just develop a website, we created a platform that talks about dreams and possibilities, connecting people with their ideal green space. Let's take a peek into the details of this exciting journey!
The answer to this challenge was our project - creating a multilingual website for GreenFuture. We didn't just develop a website, we created a platform that talks about dreams and possibilities, connecting people with their ideal green space. Let's take a peek into the details of this exciting journey!
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Creating a website for GreenFuture was a key step in the development of the company and its interaction with clients. We set several main goals that guided the entire development process:
These goals became the basis of our project, forming the concept of a website that meets all modern requirements and customer needs. We have created a resource that not only informs, but also inspires to transform spaces into lively and well-maintained corners of nature. Unique visual design, convenient navigation and multilingual content allow each user to easily find the necessary information and enjoy interacting with the site.
We are confident that this project will be a significant step in the development of GreenFuture, emphasizing their commitment to quality and care for nature.
We are confident that this project will be a significant step in the development of GreenFuture, emphasizing their commitment to quality and care for nature.
Project Objectives
The main task was to create a convenient and intuitive information resource that would become a center for customers. We wanted every visitor to be able to easily find the necessary information about the services offered, as well as receive up-to-date advice on landscaping and beautification.
Information portal
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The visual component of the site was equally important. We strived to create a unique and attractive design that would harmonize with the overall style of the GreenFuture brand. This not only emphasized the professionalism of the company, but also created an atmosphere that reflected its values and mission.
Unique visual design
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We focused on developing a user-friendly navigation that makes it quick and easy to navigate between sections. Each of the company's more than 15 services has been clearly structured and presented so that users can easily find what they need.
User-friendly navigation
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Taking into account the diversity of the target audience, we implemented a multilingual website, offering content in Russian, Kazakh and English. This made the information accessible to a wide audience and helped to increase reach.
Multilingualism
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Step 1
Analysis and planning
To develop the GreenFuture website, a detailed analysis was conducted to understand the competitive landscape and landscaping industry and to identify the needs of the target audience. As part of this analysis, three key customer groups were identified: homeowners, corporate clients, and government agencies. Each segment has different triggers, needs, and preferences, which required a customized approach in developing the site's structure and content.
To develop the GreenFuture website, a detailed analysis was conducted to understand the competitive landscape and landscaping industry and to identify the needs of the target audience. As part of this analysis, three key customer groups were identified: homeowners, corporate clients, and government agencies. Each segment has different triggers, needs, and preferences, which required a customized approach in developing the site's structure and content.
Triggers: Coziness, aesthetics, comfort, family values.
Homeowners are customers who seek to create spaces on their properties for relaxation and socializing with their families. Their main interest lies in the improvement of private households, gardens and terraces. Important criteria for this group are:
GreenFuture offers complete solutions that not only give a unique look to the site, but also take into account practical aspects such as minimizing the cost of green space maintenance. This makes them an ideal choice for homeowners looking to create an aesthetically pleasing yet functional space.
Homeowners are customers who seek to create spaces on their properties for relaxation and socializing with their families. Their main interest lies in the improvement of private households, gardens and terraces. Important criteria for this group are:
- Uniqueness: Homeowners are looking for customized solutions that will emphasize the character of their home and surroundings.
- Aesthetics: The appearance of the yard or garden is of paramount importance to them, so they appreciate quality design and a professional approach.
- Ease of Maintenance: Many are looking not only for beauty, but also for practicality - ease of maintaining the site after the work is completed.
GreenFuture offers complete solutions that not only give a unique look to the site, but also take into account practical aspects such as minimizing the cost of green space maintenance. This makes them an ideal choice for homeowners looking to create an aesthetically pleasing yet functional space.
Homeowners
Corporate clients
Triggers: Prestige, image, status, longevity.
Corporate clients include businesses that need to improve their surrounding areas such as office buildings, hotels, shopping centers or restaurants.
For this group, the important aspects are:
GreenFuture offers durable solutions that not only emphasize the company's prestige, but also require minimal maintenance costs. With high quality workmanship and sustainable materials, GreenFuture helps businesses enhance their image and reputation.
Corporate clients include businesses that need to improve their surrounding areas such as office buildings, hotels, shopping centers or restaurants.
For this group, the important aspects are:
- Image: A landscaped area creates a first impression of the company, which can enhance its status and attractiveness to customers and partners.
- Prestige: Green areas around offices or hotels emphasize the company's care for its customers and environmental responsibility.
- Durability: Corporate customers demand solutions that look good for a long time and do not require regular repairs or frequent replacement.
GreenFuture offers durable solutions that not only emphasize the company's prestige, but also require minimal maintenance costs. With high quality workmanship and sustainable materials, GreenFuture helps businesses enhance their image and reputation.
Triggers: Public good, social responsibility, environmental friendliness, safety.
Public institutions are often involved in the improvement of parks, squares, and other public spaces. Important triggers for them are:
GreenFuture's strengths lie in their professionalism, environmentally friendly solutions and ability to create long-lasting projects that remain safe and attractive to the general public. Their experience in working with government agencies allows them to address all the social and environmental aspects that are important to these clients.
Public institutions are often involved in the improvement of parks, squares, and other public spaces. Important triggers for them are:
- Public good: Improvement projects should benefit the community and provide comfort and safety for residents.
- Sustainability: In today's environment, environmental sustainability is becoming an important criterion, and public clients choose those who use methods and materials that minimize harm to the environment.
- Social responsibility: Authorities seek to create public spaces that contribute to the quality of life of citizens, provide safety and convenience.
GreenFuture's strengths lie in their professionalism, environmentally friendly solutions and ability to create long-lasting projects that remain safe and attractive to the general public. Their experience in working with government agencies allows them to address all the social and environmental aspects that are important to these clients.
Public institutions
Advantages
Integrated approach
Unique design solutions
Environmental friendliness
Professionalism and experience
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Step 2
Development process
Developing a website for GreenFuture was a challenge that required more than just technical implementation, it required the creation of a unique tool that could convey the company's philosophy and provide convenience for each client. Our work process began with designing a multilingual site structure to reach the widest possible audience. We envisioned three languages: Russian, Kazakh and English. This is not just a technical option, but an important part of allowing GreenFuture to communicate with clients in their own language, building trust and making the interaction process more comfortable.
Developing a website for GreenFuture was a challenge that required more than just technical implementation, it required the creation of a unique tool that could convey the company's philosophy and provide convenience for each client. Our work process began with designing a multilingual site structure to reach the widest possible audience. We envisioned three languages: Russian, Kazakh and English. This is not just a technical option, but an important part of allowing GreenFuture to communicate with clients in their own language, building trust and making the interaction process more comfortable.
Russian
English
Kazakh
The next stage was to create intuitive navigation. Presenting more than 15 services of the company required a carefully thought-out structure. We organized the information in such a way that the user could easily find the service they were interested in. Each service was described in detail with examples of work performed, which makes the site not only convenient but also inspiring.
The next stage was to create intuitive navigation. Presenting more than 15 services of the company required a carefully thought-out structure. We organized the information in such a way that the user could easily find the service they were interested in. Each service was described in detail with examples of work performed, which makes the site not only convenient but also inspiring.
Step 3
Design and visualization
When creating the design and visualization for the GreenFuture website, our goal was not just to convey information, but to create an atmosphere that immediately immerses the user in the world of nature and green spaces. We chose an eco-friendly and modern color scheme that emphasizes the company's mission to make the world around us greener and more harmonious. The main shades are soft greens and natural tones symbolizing purity, growth and freshness.
When creating the design and visualization for the GreenFuture website, our goal was not just to convey information, but to create an atmosphere that immediately immerses the user in the world of nature and green spaces. We chose an eco-friendly and modern color scheme that emphasizes the company's mission to make the world around us greener and more harmonious. The main shades are soft greens and natural tones symbolizing purity, growth and freshness.
The visual elements of the site were carefully selected to convey a sense of nature and care for each project. Each section is accompanied by vivid images of green areas harmoniously blended into the urban and suburban landscape. We used elements that create a sense of lightness and naturalness - flowing lines, photographs of vegetation and GreenFuture projects that inspire change.
The result of our work was a user-friendly and modern website for GreenFuture, available in three languages - Russian, Kazakh and English. This multilingualism ensured a wider audience and allowed the company to interact with customers in their native language, making the communication and ordering process comfortable and accessible.
Desktop version
Mobile version
One of the key objectives was to increase customer engagement, and this was successfully achieved through user-friendly and intuitive checkout forms. Each user can quickly and easily leave a request for services, receiving an instant response. This has greatly simplified customer interaction and accelerated the order processing process.
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